• PanelPanel
  • SessionSession
  • OEMOEM
  • OperatorOperator
  • 08.30
  • Registration

  • 08.50
  • Chairs Introduction

  • A chance to get to know your peers before the start of the conference and help set a relaxed and informal atmosphere!
  • Andreas Constantinou, Research Director, VisionMobile
  • 09.00
  • Risks, Issues and Opportunities in the Migration of Mobile Operating Systems to Open Source

  • David Wood, Executive Vice President, Research, Symbian
    • Why are companies migrating operating systems to open source?
    • What risks are associated with this procedure
    • What benefits should open source bring?
  • 09.30
  • How Will the Economy Affect Mobile Advancement: What Will Survive and What Will Die?

  • Malik Kamal-Saadi, Principal Analyst, Informa Telecoms & Media
    • Current industry projections up to 2012
    • Accounting for the drop in disposable income in the West
    • What does the overstretched consumer now want from their phone?
    • So do we put a pause on advancement? What should we do?
  • 10.00
  • The Impact of the Handset Operating System on the Mobile Value System

  • Morgan Gillis, Executive Director,LiMo Foundation
    • Challenges faced by the various actors within the Mobile Value System as a result of the market trends
    • The traditional and future role of the OS within the Mobile Value System
    • The impact of the OS on the various components of the Mobile Value System
    • How the OS helps address some of the challenges and generate opportunities for the actors within the Mobile Value System
  • 10.30
  • Networking Break

  • 11.15
  • Interactive Panel Discussion
    How Has the Ecosystem Changed and Where Does everyone Now Fit in?

  • Ben Wood, Director of Research,CCS Insight
  • Troed Sangberg, Director, Research and Software Strategies, Sony Ericsson
  • David Mason, Head of Technology Marketing,Nokia
  • Françoise Duclos, Senior Project Leader, Embedded Applications,Bouygues Telecom
    • How has the hierarchy of the mobile ecosystem changed over recent months
    • Who has the majority of the power?
    • Analyzing if the ODM has now moved to the top
    • Is the association stronger than the company?
    • The role of the independent developer within the ecosystem
  • 12.00
  • How Will User Experience Improve Using Web Based Solutions and Mobile Broadband?

  • Richard Stamvik, Operations Relations Manager, Ericsson
    • How will web based solutions together with mobile broadband improve the end user value?
    • Key technology challenges that have to been addressed?
    • How to define the co-existence of native and web based solutions?
    • Will web based services take over the native services in the mobile phone? If so what will be needed to make it happen? What would be the benefits for an end-user perspective?
    • What type of applications and services are not likely to be web based?
    • Challenges needed to be addressed by the operators to make web based solutions a success?
  • 12.30
  • What Should be Closed, What Should be Open

  • Tony Fish, Chief Executive Officer, AMF Ventures
    • Does the popularity of open source mean that everything should be open?
    • What should be kept proprietary, and why
    • Managing the interplay between the two, what problems could arise?
  • 13.00
  • Networking Lunch

  • Topic
  • The Role of the Developer

  • 14.00
  • The Rise of the Developer: Best Practice on Handling Your Community

  • Simon Fabri, Head of Devices and Applications, Hutchinson 3GUK Ltd
  • Quentin Miller, Head of Devices and Applications, Hutchinson 3GUK Ltd
    • With so much to choose from, how do you make your platform appeal to the developer?
    • What is the developer looking to gain from working with you?
    • Incentivizing the developer: best practices
    • How has the developer changed in the last few years?
    • What problems does the developer face?
  • 14.30
  • Interactive Panel Discussion How to Share with your Community

  • Dave Pollington , Senior Manager, Terminals Research,,Vodafone
  • Andreas Constantinou, Research Director,VisionMobile
  • Luca Passani , Founder and Chief Executive OfficerWURFL-Pro S.R.L
    • Promoting a rich, vibrant community
    • How should you share your business with your community
    • Levels of hierarchy within your community, how should it be structured?
    • How to monetize new applications coming through for you and your developer
    • Improving your distribution channels
  • Topic
  • Mobile Software

  • 15.15
  • Personalisation Through Open Source

  • Troed Sangberg, Director, Research and Software Strategies,Sony Ericsson
    • Analyzing current operator challenges in supporting multiple operating systems
    • Managing customer expectation and improving the user experience in a fragmented world
  • 13.00
  • Networking Coffee Break

  • 16.15
  • How Have Browsers Evolved to Cope with the Advent of Mobile Broadband?

  • Kevin Nolan, Vice President, Global Wireless Practice,Strategy Analytics
    • What value added services need to be offered
    • The evolution from the pull approach to the push approach
      The Role of Widgets, Idle screen and a dynamic User Interface
      The new associated business models
      advertising
      customized services
  • 16.45
  • The Future of Real time OSs (RTOS)

  • visit www.maposevent.com/brochure for the latest agenda
    • Ongoing competition from Open OSs that increasingly support real time capabilities
    • What should RTOS do in order to survive?
    • Have they got the muscles and strong brand to compete with open OSs?
    • What are the challenges in upgrading an RTOS to become multimedia capable?
    • The role of open source in upgrading RTOS to end-to-end communications and applications OS?
  • 17.15
  • Close of Conference